Brand Launches
Unreal Snacks Launches Peanut Butter Drops Exclusively at Whole Foods
With peanut butter ingredient searches up 23% YoY and 30% of BFY chocolate shoppers still buying conventional PB sweet …
Brand Launches 77 stories
Brand Launches
Bachan's x Hissho Sushi Launch Spicy Tuna Burrito in 2,200+ Grocery Doors
The collab brings Bachan's Japanese Barbecue Sauce into the prepared-foods sushi case, a high-velocity perimeter catego…
Brand Launches
Land O'Lakes Every Little Thing Butter Spread Returns at Kroger
The flavored butter spread, first released in March 2023, returns to retail shelves leaning into the still-hot everythi…
Brand Launches
Back to Nature Extends Cheezy Crackers Line into Whole Foods and Sprouts
Two new SKUs hit natural/specialty channel doors as the brand bets on bold flavor innovation to drive velocity in a com…
Brand Launches
GoMacro Launches First New Texture in 20+ Years
The Wisconsin-based nutrition bar brand debuts MacroSquares, a crunchy-and-creamy bar format, at Whole Foods beginning …
Brand Launches
Hot Pockets Launches Snack Breaks Bite-Sized Frozen Snack Line
Nestlé brand enters freezer snacking segment with five flavors, including limited-edition Gooey Apple Pie tied to 250th…
Brand Launches
Nurri Enters Kids' Nutrition Market with Sam's Club Launch
Ultra-filtered protein shake targets children ages 4+ with 10g protein, 2g sugar formulation amid rapid brand growth.
Brand Launches
SNICKERS PB Launches Reese Focus Group Campaign
Mars Wrigley's new SNICKERS Peanut Butter campaign invites consumers named Reese to pledge loyalty for a chance to win …
Brand Launches
Nurri Kids Protein Shake Lands Nationwide at Sam's Club
The Wisconsin-based protein lifestyle brand enters the children's nutrition set in the club channel, backed by Circana …
Brand Launches
Lactaid Launches Summer Campaign Targeting Dairy-Sensitive Ice Cream Lovers
Brand partners with TV personality Ciara Miller for pop-ups and sweepstakes promotion centered on combating Sunday stre…
Brand Launches
Pinkberry Launches Supergirl-Themed Frozen Yogurt Ahead of June Film Release
The frozen yogurt chain partners with DC Studios and Warner Bros. for limited-time Galactic Lemonade offerings tied to …
Brand Launches
Vermont Smoke & Cure Debuts A.1. and Lea & Perrins Meat Sticks at Kroger
The Hinesburg, Vt. smokehouse taps Kraft Heinz's A.1. and Lea & Perrins equities to drive incremental velocity in a mea…